Insurance that keeps people healthy — And rewards for It
Betterfly is built as prevention-led insurance from the ground up. We are not just a health platform with insurance added on; for us, the integration is the core of the value proposition. That distinction makes all the difference.
The problem with traditional Insurance
Traditional insurance waits for something bad to happen. You pay, you wait, you claim. Prevention is an afterthought. Engagement is non-existent.
Betterfly starts working the moment you sign up — protecting you, understanding your health, and rewarding you for taking care of yourself.
Reactive, Not Proactive
Waits for claims instead of preventing them
Generic Wellness
One-size-fits-all advice that doesn't stick
Disconnected Vendors
Insurance, wellness, and engagement don't talk to each other
Betterfly Architecture
Insurance Coverage is the foundation. Everything else builds on top, creating a complete ecosystem.
Insurance Coverage
A robust portfolio of core and ancillary coverages tailored to meet the essential demands of the Employee Benefits segment.
Group Life • Individual Life
Voluntary Benefits • Dental & Vision • STD & LTD
Prevention
A comprehensive suite of benefits designed to empower individuals to improve their quality of life and achieve sustainable health outcomes.
Engagement
A seamless UX and rewards for both members and HR teams that drives engagement frequency and maximizes the perceived value of the benefits suite.
Digital Platform
A unified HR Admin Portal and mobile App designed to optimize the benefit experience, ensuring tighter control and higher participation rates during the enrollment process.
Broker Solution
A seamless insurance and benefits management portal designed for rapid scalability, integrating AI-driven tools to empower the next generation of digital brokers.
Three Steps, One Journey
Insurance → Prevention → Engagement. Each layer multiplies the others, creating a virtuous cycle where insurance actually makes people healthier.
Get Protected
Every employee gets immediate insurance coverage — life, critical illness, accident, and more. No waiting periods, no complexity.
From day one, you're covered. Protection is the foundation, not the finish line.
Get Clear
Know your body. Own your health. A preventive check-up with labs, biomarkers, questionnaire, and consultation — all free.
This check-up generates the personalized health profile that powers everything that comes next.
Get Rewarded
Missions, challenges, Betterflies (points), circles, and marketplace rewards — all tailored to your unique health profile.
The more you engage, the more you earn. The more you earn, the more you unlock.
Why It Works: The Multiplier Effect
Insurance Creates The Reason
Because employees are covered, companies have a direct incentive to invest in their health. The check-up isn't an add-on — it's built into the insurance experience. Participation is high because the incentive is clear.
Prevention Creates The Intelligence
The check-up gives Betterfly something no wellness app has: real health data tied to a real person with real coverage. This isn't generic wellness advice. It's a personalized roadmap built from biomarkers, behavioral data, and health goals.
Engagement Creates The Habit
With a tailored roadmap, every mission, challenge, and reward feels relevant. Employees aren't just "using a wellness app" — they're following a path designed specifically for them. And because the rewards are real, engagement sustains itself.
The Result: Healthier people. Lower claims. Continuous engagement.
A virtuous cycle where insurance actually makes people healthier, and healthier people make insurance more sustainable.
Why Distribution Matters
✅ What Brokers CAN Explain
"It's an insurance product that makes people healthier and rewards them for it — and here's the data to prove it at renewal."
Simple. Clear. Differentiated. The light core sells.
Brokers and Agents
Our focus is the Broker and Agent channel. We aim to equip them with a differentiating solution for their clients—one that not only drives business growth but also bridges the gap between traditional brokerage and cutting-edge technology.
The Strategy: Core + Marketplace
The core is just three things — coverage, a preventive check-up, and engagement. Everything else lives in the marketplace as add-ons. Still visible, still valuable, but not what we lead with.
The light core sells. The marketplace upsells.
The Betterfly Marketplace
Betterfly's core is deliberately tight. The Marketplace is where the experience expands. Companies can add products for their teams. Employees can purchase and unlock them through rewards.
Health Services
- • Telemedicine
- • Mental health & emotional wellbeing
- • GLP-1 & metabolic programs
- • Online pharmacy & medication discounts
- • Specialist consultations
- • Nutrition & functional health guidance
Health Products
- • Wearables & fitness devices
- • Supplements & wellness kits
- • Fitness memberships & class packs
- • Home health testing kits
- • Ergonomic & wellness gear
Insurance Add-Ons
- • Enhanced life coverage
- • Dental plans
- • Vision plans
- • Cancer-specific coverage
- • Hospital indemnity
- • Voluntary benefits & family riders
Value For Everyone
For Companies
- ✓Single integrated benefit, not three vendors
- ✓Real visibility into workforce health trends
- ✓Lower claims costs over time
- ✓Benefit employees actually use and talk about
For Employees
- ✓Real protection from day one
- ✓Simple health check-up that tells you something useful
- ✓Fun, rewarding experience with real rewards
- ✓Empowered with information and tools
For Brokers
- ✓Easy to explain, hard to match
- ✓Higher client retention with visible value
- ✓Real-time dashboards with proof, not promises
- ✓Become a strategic advisor, not a commodity